Onboarding audits for early-stage products
Fresh eyes. No context. Brutal honesty.
What I look at
Every link, form, and flow - tested as a first-time user. Your team tests on their own accounts. They never see what a stranger sees.
Where does a stranger hit a wall? I find the moment they'd think "what am I supposed to do here" - and explain why it happens.
From landing page to first meaningful action in the product - where are people dropping off before they reach the point?
How it works
A demo account, test credentials, or just the URL. No lengthy setup call. I'm here to audit the onboarding, not be onboarded.
As a first-time user - no context, no insider knowledge. I test what breaks, note what confuses, and record where I would have stopped.
A comprehensive, visual audit report: what's broken, what's confusing, what to fix first. Prioritized and plain-language - not a 40-item checklist of equal-weighted nitpicks.
Why not just use...
You get footage. You still have to figure out what it means. I give you a verdict, not raw material.
They built it. They can't unknow that. Fresh eyes see what familiar ones miss - and I have very fresh eyes.
AI flags patterns. It can't tell you what actually matters - or why a real person walked away at step two.
I'm Kirsten. 8 years in product management, including 4 years as the solo PM at airfocus - a B2B SaaS platform built for product managers. I rebuilt their entire onboarding flow from scratch.
I have degrees in psychology and organisational psychology. I don't just flag what's confusing - I can tell you why the brain stumbles on it and what to do about it.
Pricing
A comprehensive, visual audit covering what's broken, what's confusing, and what to fix first - from landing page through to first meaningful action.
Everything in the audit, plus a live call to walk through findings and decide what to fix first.
A comprehensive audit of your entire product - every flow, every surface, every moment a user could get lost. Pricing depends on the size of the product.
Already had an onboarding audit? The cost comes off a full product audit.
Send an email - or find me on LinkedIn.
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