Copy audits for SaaS products
And your in-app copy is why.
Button labels, error messages, empty states, onboarding prompts - the words that ship with your product and rarely get a second look.
What I look at
The copy that's supposed to guide a brand new user to their first moment of value. Most of it is working against them.
The moments users hit a wall. What the product says when things go wrong - or when there's nothing yet to show - shapes whether they stay or leave.
The microcopy that tells users what to do next. Vague labels, inconsistent language, and missing instructions add up fast.
How it works
If your product is self-serve, I just sign up. No briefing, no hand-holding. If it's not live yet, a test account, staging link, or Figma file works too.
Fresh eyes, no context, no insider knowledge. I read every word your product puts in front of a user - and notice every moment where the copy loses them.
A clear, prioritised report of every copy problem I found - what's wrong, where it is, and what to fix first. With suggested rewrites, not just criticism.
Why not just use...
AI will read your 600-word tooltip and call it fine. A real user glazes over, gets confused, and clicks somewhere random. That's who I'm simulating.
They built it. They know what every button means. They can't read it like a stranger anymore. I can.
Most copywriters write. I audit - and I come from product management. I know what the copy is supposed to do, and why it's failing to do it.
I'm Kirsten. I spent 8 years in product management - including 4 years as the solo PM at airfocus, a B2B SaaS platform for product managers. I wrote the product copy. I overhauled the onboarding flows from scratch - and I know exactly what bad in-app copy costs a product.
I know what it costs when words fail - in drop-off, in support tickets, in users who never came back. That's what I look for when I audit yours.
Pricing
A full audit of the copy across your onboarding flow - from first landing to first meaningful action in the product.
Shipping features regularly? I review copy while it's still being designed - catching problems before they're built in, not after.
Need a full product audit beyond onboarding? Let's talk.
Drop me an email - or find me on LinkedIn.
Get in touch →